Reality television personality Hazel Onou, also known as Whitemoney, has criticized men participating in the popular ‘Estherblish’ challenge.

The trend has been utilized by Nigerians to illustrate their transformation from appearing disheveled and impoverished to presenting a more polished appearance. Primarily, the challenge highlights individuals who were previously dark-skinned, slender, and unkempt, showcasing their transition to a lighter complexion and a refreshed look.

Since the challenge is mimicked after a certain Esther who later ‘’Estherblished” meaning she ‘’bleached herself, started off with women solely participating in it but was later joined by men.

In the video shared, Big Brother Naija’s Whitemoney said the challenge should be left alone for the females only.

Watch the video of him tackling the men below…